Give The Gift of Gratitude This Mother’s Day By Paying It Forward With One Simple Gesture

“Gratitude is the birthplace of kindness, empathy, of courage and it truly changes the lens in which you see the world.” – Chau, Co-owner, Paris Jewellers




With gratitude as the guiding principle for their lives, Chau and Trang, sisters and co-owners of Paris Jewellers, were inspired to share their vision for creating a kinder and more compassionate world in the best way they knew how to ... with a timeless and meaningful piece of jewellery engraved with one of four heartfelt messages: Kindness, Courage, Gratitude or Today Is A Gift. 

The two sisters emigrated as young children from Vietnam to Canada with their parents many years ago and were quick to learn lessons about resilience, perseverance and struggle. As the second generation leads of Paris Jewellers, a national Canadian company with its head office in Edmonton, the sisters embody the perfect combination of grit and gratitude.

"Even though we had very little growing up, it never felt that way. We were taught to be grateful for our family, our home, and everything we had. Learning to see everything with this attitude of gratitude, made all that we had more than enough," says Trang.

Inspired by their humble upbringing and family values which are deeply rooted in being grateful for every aspect of their lives, the two have created an exclusive necklace for their first ever “Pay It Forward” program. The initiative is intended to raise thousands of dollars and gift hundreds of necklaces to charities across Canada in each of the communities Paris Jewellers operates in.

With every necklace sold, one hundred per cent of the profits from the sales, and a second necklace will be gifted to a local women’s charity. In total, 19 charities will receive donations in Canada.

The words on the necklace symbolize what it means to be a woman, mother, sister, guardian and role model – just to name a few. But more importantly, the necklace seeks to say thank you to the magnificent women in our lives for their perseverance and strength. And of course, to encourage people to create a kinder world and to take a moment each day to be grateful for the small things.

The necklace retails for $34.99 and will be sold at all Paris Jewellers locations until May 13, 2018. For more information, please visit www.parisjewellers.ca/payitforward

 

    


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