Baked: Bloom Cookie Co.

This farmers’ market staple opened up a storefront on 124 Street.

December 29, 2018

Ashley Benson

Photography Bluefish Studios

Bloom Cookie Co. started with a potluck. Well, a series of them. Owner Ashley Benson and her husband, Andrew Benson, used to host a lot of potlucks and, since many of their friends were vegan, Ashley tried to have options for them whenever possible. She enjoyed baking, and decided to whip up some cookies. Her husband, who was involved with the Royal Bison Art + Craft Fair, suggested she sell her wares at the holiday market. “People loved them,” Ashley says. “We had our daughter, she was really little still, so I thought, let’s try doing the farmers’ markets… let’s give it a shot, we’ll do the summer, if it doesn’t go anywhere that’s fine. And then it just kept going.”

The two of them played around with how to brand the cookies and focused on samples at first, making sure everyone walking by at least tried their treats. Most market attendees who tried them ended up circling back to get more.

Ashley has a few tried-and-true dough recipes that she works with at this point, but is always on the lookout for inspirations, and the flavours available at the market rotate on a regular basis. “It’s really driven by ingredients I find a lot of the time,” Ashley says.

After a particularly busy holiday season where Ashley was driving around town with a car full of cookies, dropping off orders for customers, she had enough. “I got in the car, I think it was Christmas Eve, the last haul went out and I looked at Andrew and went, ‘I’m not doing this next year.’” They decided it was time to expand with a storefront. Finding a walkable area was high on their list of priorities, and they ended up falling in love with a space on 124th Street. They worked with several local businesses to create the space, including Oliver Apt. for the front counter and Concrete Cat for the countertops.

While there are a few more intricate cookies that Ashley may serve that can’t be brought to the market, the primary focus will remain on the classic cookie. “I was worried at first because cookies aren’t, and I don’t know if they’ve ever been, in the spotlight as a trendy dessert. But, they’ve always been there. They’ve never gone away,” Ashley says. “Cookies are just something that people love, it brings a smile to people’s faces when they get a box of cookies.”

10350 124 St., 780-429-0437,

 This article appears in the January 2019 issue of Avenue Edmonton. Subscribe here.


Edit ModuleShow Tags

Archive »Related Content

Food For Thought

This year’s Best Restaurants event supports a local non-profit that helps nourish Edmonton students.

In The Cellar

While beer isn’t traditionally aged like many wines, cellared beer has the opportunity to provide a unique tasting experience.

New & Notable: Rise & Root

Soup lovers will be obsessed with this cozy cafe.
Edit ModuleShow Tags
Edit Module Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags


Edmonton Restaurants >

Search for restaurants by cuisine or area of the city.

Find Avenue Edmonton >

Our 500 store listings cover fashion, home decor, sports, food and drink, and more.

Find an Event >

Wondering what to do tonight, tomorrow or next week? This calendar of events will help.